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IDEAS MAKE MANIFESTOS

A CULTURE - FIRST BRAND STUDIO


We are where we were.
There are certain iconic events, parties, and places that everyone claims to have been at. For my generation oop north, the place was The...
1 min read


Work like this, or not at all.
Motivating words from RAD magazine, a UK Skateboard magazine that was a lifeline for skaters in the late 80s and 90s
2 min read


I spent 10 years living out of a suitcase. But what was life on the road really like?
...conducting a kind of "method research" for Sailor Jerry Rum. As a result, I now have access to 40 global audiences. But how was it?
6 min read


The Sweet Gwendoline French Gin Manifesto!
Ten reasons why you need a manifesto.
1 min read


Over the weekend, this was a reminder from Yoko Ono.
Don't fall into the trap of thinking once is enough.
1 min read


Confessions of a gin start-up: the things I’ve learnt this year, 2023.
Number 9 will give you a shock.
1 min read


Sweet Gwendoline French Gin's partnership with Petit Mort magazine is making headlines 🗞
A collaboration with a French Dominatrix, a bottle of Sweet Gwendoline French Gin and a man on his knees makes headlines...
1 min read


In New York to:
Make headlines for Sweet Gwendoline French Gin in New York 🗽
1 min read


What drives an entrepreneur to create a brand? This winning combination.
Claire Goodman harnessed her cycling passion to "make a difference". Here’s how.
1 min read


Rolling with the punches —social media assets for an American Bourbon
Flotsam & Jetsam create a new look for Puncher's Chance American Bourbon.
1 min read


Around the world in 100 signs.
A design resource created whilst roaming the world for Sailor Jerry Rum establishing its global audience.
13 min read


Newly published piece: "Wig" Worland
Counterculture clothing TSPTR asked me to write about the space where subculture meets art. ✍🏼 Sarah Feeney 📸 Wig Worland
1 min read


Authority Magazine
Thrilled to be described as “Keeper of the Flame” for my work on Sweet Gwendoline French Gin by Larry McGearty in this piece by Alex...
1 min read
Crack the whip for elevated cocktails crafted with Sweet Gwendoline French Gin
Our French Gin is inspired by the most iconic #JohnWillie #vintagefetish character, #SweetGwendoline. In this film series, we raised a...
1 min read


A homage to John Willie's Sweet Gwendoline
Dita Von Teese hosts a steamy night of whip-cracking glamour, knots, blindfolds, skyscraper heels and delicious gin cocktails.
1 min read


Blindfolds, figs and Alambic Charentais.
Talking limes, angelic seed and blindfolds...Sweet Gwendoline French Gin has launched in #Chicago.
1 min read


I love Chicago...
I've launched both Sweet Gwendoline French Gin and 805 Beer in Chicago so I got to spend a lot of time there. Here's why I love it...
8 min read


#ResponsibleDrinking
A cocktail recipe book published in the days before strict rules around portraying responsible drinking.
1 min read


A glamorously risqué french gin
Here’s how to make a Sweet Gwendoline French Gin Martini...
Photo © Albert Sanchez @sanchezzalba
1 min read


A night of skyscraper heels and figs to celebrate our Sweet Gwendoline French Gin.
We've just held our first, private event in NYC; guests were blindfolded for a heightened taste-discovery...Find out more here.
1 min read
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