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What drives an entrepreneur to create a brand? This winning combination.

The biggest strength start-up brands have is that their entrepreneurial founders are passionate about driving their ideas into being because they feel compelled to “do things differently” by doing it themselves. 💡

I’ve been workshopping with founder Claire Goodman, whose cycling brand petrichor projects creates technical cycling kit with a woman-first approach to better serve women's needs.

Here's how Claire's passion for women's cycling made a difference:

⇢ Claire created an innovative bib that makes women's bathroom breaks easy (big slay).

⇢ Petrichor Project’s sizing is inclusive XXS - XXXL.

⇢ Products are produced in limited quantities to reduce waste.

Ultimately, Petrichor Projects invites customers to participate in cycling adventures for women, hosted by Claire herself ✨

If you'd like to identify the spark that created your brand and how to use that spark to grow, let's get together for an ideas make manifesto's workshop!







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