Rolling with the punches —social media assets for an American Bourbon
American brand Puncher’s Chance Bourbon @puncherschancebourbon hired Flotsam & Jetsam—who I consult for— (yes, I consult for agencies, too) to give the brand a look and feel revamp, which was rolled out across its social media account from Spring '23.
Our favourite go-to designer Nick Paparone at New Good World, bought the revamp to life with new visuals and assets for social media and ring-side branding.
Thanks to the social media skills of Maggie Makes Media, the new look helped deliver a 106% increase in profile visits and a 278% increase in link clicks —making for a successful social media campaign for a classic American Bourbon.
(I also donated some of my own photography)
Launching in America? —read more about my collaborative service with Flotsam & Jetsam
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