Ideas Make Manifestos
brand development by sarah feeney

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If you want to achieve something in culture, learn in the process and have a fabulous time doing it, you should bring on Sarah Feeney.​
Jerry Stifelman
Brand Strategist / Creative Director.
(Brand work includes Hendrick's Gin, Sailor Jerry Rum, Guinness, PUMA and Reebok)​
If you could change anything about your brand, what would it be?
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For 30 years, I've listened closely to this question and used the answers to build better brands, fix brands or create new ones.
Brands that earn real fans, move product and win awards.
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Especially brands that come from subculture.
I know these brands best.
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I'll give you the insights, research, strategy, plan and everything you need for your brand to flourish.
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I'm all over this website because you work with me, not someone else. That said, I have plenty of industry friends that I work with, depending on the project's needs.
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But maybe we won't need them. Sometimes, all it takes is a small tweak or a nudge back in the right direction.
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So let's begin.
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What would you change?
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