Brand Books


Benefit from my experience of working with the world's most famous brands

Your brand's DNA with actionable guidelines

Can you explain your brand in one line?


Define the essence of your brand, cut the clutter, and be understood.


Our work together will ensure your brand lands true and crystal clear. 


A Brand Book is the foundation of a solid, successful brand: one that is consistent and aligned.


Your Brand Book captures the essence of your brand. 


Together we’ll make sure your brand is bold, unique, and has a clear purpose and reason for being.



Tone of Voice
Key messages
Elevator pitch
Target community

Everything to start and grow a brand.


Brand Book work is your opportunity to capture, define and refine your brand. 


this service delivers tangible results

help your team do their best work

What's the everyday use for my Brand Book?


A Brand Book is for all key stakeholders and brand guardians.


Those charged with looking after, creating assets for, or communicating the brand to others.

It gives a clear direction and helps them move your brand forward.


With a Brand Book, they can achieve their best work. 


Help them speak about your brand with confidence, and know who it’s for and how to position it.

Ensure agency work hits target, don’t pay for work that’s accidentally off-brief!


A Brand Book includes all the elements of the brand so that service providers and agencies will know what the brand is and who they should be targeting.  


It aids the creation of recognisable assets and copy to help fans navigate interactions. 


This prevents them from getting lost in silos, hindering expected growth and sales.

Just starting out? 

A Brand Book is for you if:

Is it too late to create a Brand Book?

You're a start-up or entrepreneur

You’re ready for funding and need industry-recognised tools

You want your strategy and objectives to align with brand ambitions

Fans struggle to navigate interactions

You’re about to work with partners and agencies

You need everyone in the business to speak with one voice

It’s never too late to create your Brand Book. 

Ideally, the Brand Book is done before a designer is briefed, name or logo is created.


But I’ve also created Brand Books for establishing brands.


If you need to post-rationalise, reboot, refresh or re-evaluate, this work is for you. 


Did your brand grow organically, from an instinctive, intuitive place? 


These kinds of brands are my speciality. 


I understand it’s hard to formalise your brand, especially if it grew organically. 


Take ownership of it and let me help it be understood as a business and organisation…without losing its original spark and vibe.




​Brand Books are available in two versions: essential and deluxe. 


I also offer items individually, to fill gaps in thinking.

All work begins with a Brand Book workshop, the cost of which is included in the fee. 


A results-driven process that delivers. ​

The first step: Let’s speak if you're unsure which option is for you.

I pledge to offer bespoke work with no added agency overheads or commission costs. 


Work directly with me—a more cost-effective way to do business. 


Do get in touch if you would like to see some of the Brand Books I’ve helped create. 

What’s the next step? 



Kevin Beyer 

KBOT Consultancy

"Whether it's creating a brand book, launch plan, developing social media content, or identifying collaborators, the results are smart, strategic, and on-brand."



Work delivered:

Brand development for Sweet Gwendoline French Gin.


Lucy Stride,

The Mindful Muscle CBD oils.

Work delivered: Brand Book.

I delivered this work as part of the Whitehair Co. collective—YES, I provide brand services for agencies too.

“I’m having great feedback from suppliers on the Brand Book and starting to secure some incredible brands which is so exciting so thank you!

​​Thank you, Sarah, for all your hard work. I feel I’ve got a clear vision for Dandy which is really making a difference.”

Harriet Sweeney

Dandy brand online beauty store

Work delivered: Brand builds and a Brand Partners book.

I delivered this work as part of the Whitehair Co. collective.

“Thank you so much for all your expert advice regarding the Brand book - it looks fantastic! 

I am so pleased that the Candalia details have been captured - and this information will be very useful for the brand moving forward.

I appreciate all your hard work, time, and efforts regarding the Brand book - it is much appreciated."

Alia Shah,

Candalia Candles


Work delivered: Brand Book.

I delivered this work as part of the Whitehair Co. collective.

Do get in touch if you're interested in seeing some Brand Books.