ideas make manifestos

I help brands formalise their ideas and culture
into blueprints for growth

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Brand tools, marketing, positioning and engagement for some of the world's most innovative brands

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always unique

A pledge to deliver a flexible and effective service with a guarantee that all brand strategy is bespoke to you.

Collaboratively we'll create the building blocks to success, from the initial idea to global consumer reach. 


You work with me, not someone else
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Let's talk—invest in work specific to your brand.

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Our collaboration starts here.

A results-focused process that works. 

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The strong foundation for brand growth and success.

Help your teams do their best work with this brand blueprint. It's never too late.

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Want to engage fans with high-performing content that tells your brand story?

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Cut the fluff—be understood! Bring the brand to life with unique, clear, and consistent language.

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Contact for growth:

feeney@under-rocks.com

Connect with core customers with more emotional and loyal connections.

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Tools and blueprints for key stakeholders and brand guardians

what clients and colleagues say
terence parris testimonial for sarah feeney brand marketing consultant
Terence Parris. Sports Brands & Diversity Consultant: PUMA 


“People believe that the brand Sarah is working on is talking personally to them.
I would highly recommend Sarah in roles that aim to bring brands to life.”



Work delivered:
Culture Marketing for PUMA International.
track record
  • Hand-picked by VICE Media to advise on Old Blue Last beer 

  • Entrenched brands into the local culture of 75 global cities 

  • 5 years Global Head of Entertainment Marketing at PUMA 

  • The subject of a BBC documentary about brands and sub-culture 

what's new?
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Industry:                      

Positioning:                 

Brief: 

 

 

                      

Speciality spirits / lifestyle

Premium

Brand development, tone of voice and a brand engagement strategy. 

Brand development and engagement for Sweet Gwendoline French Gin

A powerful, fun, and glamorously risqué lifestyle gin that pays homage to the whip-cracking artistry of John Willie

 

Work that resonates with, respects and champions the fetish community and aesthetic

 

One that aligns with core customers with authenticity via consciously curated brand partnerships

Image by Albert Sanchez

everything to start and grow a brand

"one of the pioneers"

Terence Parris. Sports Brands & Diversity Consultant: PUMA 

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Activate brand ambition and growth with an aligned and consistent strategy

Nurture loyalty with interactions that treat fans like friends instead of customers

 

Ensure activations resonate with one unified, distinct and clear voice

 

I have 25+ years of global experience, best practice intel, and insights

 

A remote live-work pioneer with a base in London, a neighbourhood agency with global insight, a Northern Londoner

Current clients and projects:

Sweet Gwendoline French Gin

Workers Whiskey

the modernist society

creative projects