top of page
a_new_beer_launch_in_new_york_by_sarah_feeney_brand_marketing_consultant_london

A new world approach to shaping brands with culture, stories, ideas and no BS.

Sarah Feeney marketing consultant 📍 London

culture_marketing_partnership_band_at_sarah_feeney_brand_marketing_consultant_london
sweet-gwendoline-french-gin-spirits-launch-in-america
sarah-feeney-branding-consultant-launching-spirits-around-the-world

No contracts, overheads or red tape.

Just flexible step-by-step brand marketing solutions for innovative brands and entrepreneurs.

You work with me, not someone else.

Why this works

Bespoke

All services and work will be specific to the needs of your business and brand ambitions. 
No cookie-cutter approach here.
 
Accountable

You'll work with me, not somebody else, anytime you need me.
We'll set goals and targets, and I'll stick to them.
 
Value

This work values sincere, loyal relationships and interactions that treat fans like friends, not customers. 
 
Expertise

I've dedicated 25 years to building some of the world's most culturally relevant, famous and innovative brands in over 40 global markets. 
 
Holistic

We evaluate daily and act with agility and flexibility in line with an ever-changing landscape.

Creative


I have a clear understanding of aesthetics and culture and a keen editorial eye. A published writer and photographer, I designed and built this website and provided all the photography.

Vice_Media_Old_Blue_Last_beer_launch_in_New_York_City
Sweet-gwendoline-french-gin-brand-marketing-london-sarah-feeney-consultant
A_picture_of_sarah_feeney_branding_consultant_ researching_around_the_globe

If you’re creating a brand, looking to break a new market or increase your fanbase, that’s what I do.

 

I enable start-ups to take charge, assist well-established brands reconnecting with themselves, and guide growth and innovation.

 

But what I do best is create and grow a loyal and sincere following for brands I’m passionate about.

VICE-media-beer-brand-marketing-london-sarah-feeney-consultant

I've worked with some of the world's most innovative brands, creatives, mavericks and entrepreneurs.
If you're one of these, scroll on... 

Working together

sarah_feeney_brand_marketing_consultancy_case_study_VICE_Media
a-glamorous-gin-launch-for-sweet-gwendoline-french-gin-in-los-angeles

Six brand marketing services to start, reboot and build fans.

Book as a package or individually to fill gaps.

If you don't know where to start, book a Brand Help Hotline. 

Brand development
Create a solid foundation


 

 

Brand Books and style guides

Immersions and workshops

Partnership decks

Digital 

An artful blend of digital science and wizardry

 

 

Content strategy

Social media
Website design, build & SEO

D2C strategy

Culture marketing
Connect on a creative and emotional level



 

Partnerships and collaborations
Seeding an
d sampling
 

Tone of voice

Cut the fluff! —be understood!

 

 

Brand language

Actionable guidelines

Copywriting

Content Creation

Need original content?

 

 

Photography & film

Creative writing

Audio & scripts

Culture blueprints

Cultural & geographical intel

 

 

Culturally influential communities and hubs

Seems a lot for one person? 

CLICK BELOW FOR CULTURE AND BRAND MARKETING SERVICES

I've got a lot of experience!

I spent 25 years shaping brands and working efficiently and effectively without the fluff.
I only work with a handful of clients and am currently available for project work, brands looking to break America or UK start-ups and entrepreneurs.   

sailor_jerry_rum_logo_at_sarah_feeney_brand_marketing_consultant
805_beer_logo_at_sarah_feeney_brand_marketing_consultant_london
sweet_gwendoline_french_gin_logo_at_sarah_feeney_brand_marketing_london
Old_blue_last_VICE_media_logo_at_sarah_feeney_brand_marketing_london
Sarah Feeney working at PUMA International
sarah feeney working at lee cooper
sarah feeney working at the modernist society
Sarah Feeney writes for TSPTR magazine
sarah feeney working at Victorinox AG
Sarah feeney working at Vice media
sarah feeney working at heineken
sarah feeney working at reyka vodka
sarah_feeney_brand_marketing_london_case_study_london_workers_whiskey
sarah_feeney_london_brand_marketing_consultant_head_of_global_comms_at_Ben_Sherman
sarah_feeney_london_brand_marketing_consultant_launching_in_america
Feierabandbier_Sarah_Feeney_Brand_Marketing_Consultant
sarah_feeney_brand_marketing_london_case_study_london_BBC
sarah_feeney_brand_marketing_london_case_study_london_banksy
sarah_feeney_brand_marketing_london_case_study_london_generator_hotel
sarah_feeney_brand_marketing_london_case_study_london_do_lectures_howies=

If you have a point of view, story or idea 

Sarah Feeney highlights
culture_marketing_partnership_band_at_sarah_feeney_brand_marketing_consultant_london
sweet-gwendoline-french-gin-spirits-launch-in-america
sarah-feeney-branding-consultant-launching-spirits-around-the-world

...I spent 10 years living on the road...

launching-beers-and-spirits-in-colorado-america
Sarah_Feeney_branding_consultant_writing_and_photography
Launching-Old-Blue-Last-Beer-by-VICE-Media-in-New-York-City
living-on-the-road-enjoying-van-life-in-los-angeles

I have industry knowledge of 7 USA states... 

a-flyer-for-a-beer-launch-party-in-new-york
beer-launch-marketing-materials
marketing-materials-for-a-beer-launch
a-bottle-of-reyka-vodka-as-part-of-a-vodka-launch
puma-sports-logo

I've worked on 31 brands... 

Vice_Media_Old_Blue_Last_beer_launch_in_New_York_City
Sweet-gwendoline-french-gin-brand-marketing-london-sarah-feeney-consultant
A_picture_of_sarah_feeney_branding_consultant_ researching_around_the_globe

...building brands i 40 countries...

sarah_feeney_branding_consultant_writing_for_the_modernist_magazine
brand_marketing_consultant_sarah_feeney_case_study
brand_marketing_consultant_sarah_feeney_case_study_sailor_jerry

...and I've helped launch 9 beers and spirits...

sarah_feeney_brand_marketing_consultancy_case_study_VICE_Media
sarah_feeney_brand_marketing_consultant_london_launching_beer_in_new_york
VICE-media-beer-brand-marketing-london-sarah-feeney-consultant

...and have access to 50 global audiences

What clients and colleagues think

"Sarah turns brands into culture.

Or is it the other way around?"


Louis Xavier Lewis-Smith.
Worked together at Sail
or Jerry Rum.
 

Home page testimonias
terence parris testimonial for sarah feeney brand marketing consultant
Terence Parris. Sports Brands & Diversity Consultant: PUMA 


“People believe that the brand Sarah is working on is talking personally to them.
I would highly recommend Sarah in roles that aim to bring brands to life.”



Work delivered:
Culture Marketing for PUMA International.

This work is for you if

You never have enough content.

You're launching in America.

The brand has a cult following, but where's the growth? 

People in the organisation describe the brand differently.

You need industry-recognised tools and documents.

You grew organically and need to make sense as an organisation.

You're a brand or marketing manager, brand founder, or entrepreneur; you're starting, getting going, refreshing or growing...

What's new?

asset_created_for_a_premium_gin_spirits_lifestyle_brand

Industry:                      
Positioning:                 
Brief:                  

Speciality spirits / lifestyle

Premium

Brand development, tone of voice and a brand engagement strategy. 

Brand development and engagement for

Sweet Gwendoline French Gin

A powerful, fun, and glamorously risqué lifestyle gin that pays homage to the whip-cracking artistry of John Willie

 

Work that resonates with, respects and champions the fetish community and aesthetic

 

One that aligns with core customers with authenticity via consciously curated brand partnerships

Image by Albert Sanchez

Sarah Feeney —expert cultural branding and marketing consultant 📍 London

bottom of page