ideas make manifestos
Sarah Feeney —expert cultural branding and marketing consultant 📍 London
Why this works
Bespoke
All services and work will be specific to the needs of your business and brand ambitions.
No cookie-cutter approach here.
Accountable
You’ll work with me, not somebody else, anytime you need me.
We'll set goals and targets, and I'll stick to them.
Value
This work values sincere, loyal relationships and interactions that treat fans like friends, not customers.
Expertise
I’ve dedicated 25 years to building some of the world's most culturally relevant, famous and innovative brands in over 40 global markets.
Holistic
We evaluate on a day-to-day basis and act with agility and flexibility in line with an ever-changing landscape.
Creative
I have a clear understanding of aesthetics and culture and a keen editorial eye. A published writer and photographer, I designed, built, and provided photography for this website.
I've worked with some of the world's most innovative brands, creatives, mavericks and entrepreneurs.
If you're one of these, scroll on...
Working together
CLICK BELOW FOR CULTURE AND BRAND MARKETING SERVICES
Six brand marketing services to start, reboot and build fans.
Book as a package or individually to fill gaps.
If you don't know where to start, book a Brand Help Hotline.
Content Creation
Need original content?
Photography & film
Creative writing
Audio & scripts
Culture blueprints
Cultural & geographical intel
Culturally influential communities and hubs
Seems a lot for one person?
I've got a lot of experience!
I spent 25 years building brands and working efficiently and effectively without the fluff.
I only work with a handful of clients and am currently available for project work, brands looking to break America or UK start-ups and entrepreneurs.
If you’re creating a brand, looking to break a new market or increase your fanbase, that’s what I do.
I enable start-ups to take charge, assist well-established brands reconnecting with themselves, and guide growth and innovation.
But what I do best is create and grow a loyal and sincere following for brands I’m passionate about.
I helped these brands talk to their audience
...I spent 10 years living on the road...
I have industry knowledge of 7 USA states...
I've worked on 31 brands...
...building brands in 40 countries...
...and I've helped launch 9 beers and spirits...
...and have access to 50 global audiences
What clients and colleagues think
"Sarah turns brands into culture.
Or is it the other way around?"
Louis Xavier Lewis-Smith.
Worked together at Sailor Jerry Rum.
Terence Parris. Sports Brands & Diversity Consultant: PUMA
“People believe that the brand Sarah is working on is talking personally to them.
I would highly recommend Sarah in roles that aim to bring brands to life.”
Work delivered:
Culture Marketing for PUMA International.
This work is for you if
You never have enough content.
You're launching in America.
The brand has a cult following, but where's the growth?
People in the organisation describe the brand differently.
You need industry-recognised tools and documents.
You grew organically and need to make sense as an organisation.
You're a brand or marketing manager, brand founder, or entrepreneur; you're starting, getting going, refreshing or growing...
What's new?
Industry:
Positioning:
Brief:
Speciality spirits / lifestyle
Premium
Brand development, tone of voice and a brand engagement strategy.
Brand development and engagement for
Sweet Gwendoline French Gin
A powerful, fun, and glamorously risqué lifestyle gin that pays homage to the whip-cracking artistry of John Willie
Work that resonates with, respects and champions the fetish community and aesthetic
One that aligns with core customers with authenticity via consciously curated brand partnerships
Image by Albert Sanchez