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IDEAS MAKE MANIFESTOS
A CULTURE - FIRST BRAND STUDIO
Marketing for brands with cult followings.
— SCALE
WITHOUT THE DREADED SELL-OUT!
"If you want to achieve something in culture, learn in the proess and have a fabulous time doing it, you should bring on Sarah Feeney."
Jerry Stifelman
Brand Strategist / Creative Director
(Brand work includes Hendrick's Gin, Sailor Jerry Rum, Guinness, PUMA and Reebok)
ABOUT
"the keeper of the flame"
Founder Sarah Feeney’s work has been shaped by a global career exploring and engaging with cultures for brands such as PUMA, Sailor Jerry Rum — for whom she helped launch into the culture of 45 countries worldwide — Ben Sherman, and Old Blue Last Beer by VICE Media. She is currently a partner in Sweet Gwendoline French Gin.
"She really is a very bright girl."
Malcolm McLaren
Culture Icon
We worked together on a project for Lee Cooper
Strategy & Insight. — Brand purpose, values, and voice —Research, cultural mapping, and method-driven guidance — Brand transformation and workshops
Creative & Design. —Brand identity (visual and verbal) —Website design and build (Wix) —Creative direction for campaigns —Photography by Wig Worland
Marketing & Partnerships. —Email marketing (flows and campaigns) —Advocate relations, collaborations, sponsorships, and partnerships —Brand experience and cultural activation
Content & Narrative. —Content strategy and planning —Editorial and visual content production —Writing and consistent brand voice
I seek to work with mavericks, makers and collaborators, creatives with logic and strategy; creators with taste and grace; and those who are just all-round good eggs
"Results are smart, strategic and on-brand."
Kevin Beyer.
We worked together to develope Sweet Gwendoline French Gin.
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