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A new world approach to building brands with cultural relevance, stories, ideas and no BS.

Sarah Feeney highlights
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...it took me 10 years of living on the road...

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I have industry knowledge of 7 USA states... 

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I've worked on 31 brands... 

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...to build brands i 40 countries...

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...and I've helped launch 9 beers and spirits...

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...and have access to 50 global audiences

I've worked with some of the world's most innovative brands, creatives, mavericks and entrepreneurs.

If you're one of these, scroll on... 

If you’re creating a brand, looking to break a new market or increase your fanbase, that’s what I do.

 

I enable start-ups to take charge, assist well-established brands reconnecting with themselves, and guide growth and innovation.

 

But what I do best, is create and grow a loyal and sincere following for brands I’m passionate about.


I helped these brands talk to their audience

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Sarah Feeney working at PUMA International
sarah feeney working at lee cooper
sarah feeney working at the modernist society
Sarah Feeney writes for TSPTR magazine
sarah feeney working at Victorinox AG
Sarah feeney working at Vice media
sarah feeney working at heineken
sarah feeney working at reyka vodka
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always unique

A pledge to deliver a flexible and effective service with a guarantee that all brand strategy is bespoke to you.

Collaboratively we'll create the building blocks to success, from the initial idea to global consumer reach. 
You work with me, not someone else
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Let's talk—invest in work specific to your brand.

a workshop at sarah feeney brand marketing consultant

Our collaboration starts here.

A results-focused process that works. 

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The strong foundation for brand growth and success.

Help your teams do their best work with this brand blueprint. It's never too late.

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Want to engage fans with high-performing content that tells your brand story?

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Cut the fluff—be understood! Bring the brand to life with unique, clear, and consistent language.

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Contact for growth:

feeney@under-rocks.com

Connect with communities with more emotional and loyal connections.

AgencyUnderRocks

Tools and blueprints for key stakeholders and brand guardians

what clients and colleagues say
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Terence Parris. Sports Brands & Diversity Consultant: PUMA 


“People believe that the brand Sarah is working on is talking personally to them.
I would highly recommend Sarah in roles that aim to bring brands to life.”



Work delivered:
Culture Marketing for PUMA International.
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Industry:                      
Positioning:                 
Brief:                  

Speciality spirits / lifestyle

Premium

Brand development, tone of voice and a brand engagement strategy. 

Brand development and engagement for

Sweet Gwendoline French Gin

A powerful, fun, and glamorously risqué lifestyle gin that pays homage to the whip-cracking artistry of John Willie

 

Work that resonates with, respects and champions the fetish community and aesthetic

 

One that aligns with core customers with authenticity via consciously curated brand partnerships

Image by Albert Sanchez

If you have a point of view, story or idea that needs sharing...

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