My approach.
 

I see brands in culture.

(or vice versa?).

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I articulate the spark that creates a brand and how to use that spark to grow. 

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I focus on the elements that build STAND—OUT brands and the strategy behind how that brand shows up to fans.

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I stick to the evergreen principle of treating people as humans, not just customers, by driving intent, ideas, and honesty to attract sincere and loyal fans.

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I know how to shape, transform and grow successful brands; I’ve done it myself.

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I am a partner in Sweet Gwendoline French Gin.