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Lee Cooper
Lee Cooper

The first agency I founded and directed, 15 Minutes, provided ongoing marketing services for this iconic denim brand based in Paris. The highlight project was celebrating its centennial anniversary with 100 collaborations with leading designers and artists, including:


  • Jane Birkin and her daughter Lou Doillon

(pictured here in the denim line she created for the project)

  • Anish Kapoor 

  • Malcolm McLaren

  • Jean Charles de Castelbajac

  • Giles Deacon


Remember when Kanye West didn't get himself into trouble all the time? Heineken held a spring break event in Vegas, headlined by Kanye West. I hosted and managed the press trip, securing front-page features in five major publications. 

Reyka Vodka
Reyka Vodka

Creating a culture blueprint to help Reyka Vodka make an impact in Seoul, South Korea. The intel proved invaluable to the local distributor tasked with launching the brand.

  • Key bars identified

  • Trends, insights and opportunities identified

  • Influential bartenders secured for collaborations

  • Local touchpoints embedded

Workers Whiskey
Workers Whiskey

Ongoing consultancy for this new whiskey based in California celebrating the satisfaction of putting in an honest day's work.

Ben Sherman
Ben Sherman

I was the Global Head of Comms for four years. I took care of campaign shoots, lookbook photography, media-buy, public relations, brand partnerships and licensees across men's and women's, luggage and accessory categories. Highlights include:

  • Shirt collaboration with Paul Weller

  • Shoots with Team GB and Rio Ferdinand

  • Launch event for the Ben Sherman flagship store on Carnaby Street 

  • The book "My Favourite Shirt" celebrating the brand's anniversary

  • Providing clothing for Mike Skinner

Generator Hotels

A short-term project to celebrate the opening of the Copenhagen and Berlin locations with an exhibition of photography by Thomas Skou around the theme of a road trip called "The Long Way Home".


A three-part series about the people employed by clothes and food manufacturers to spot the next trend. This episode: Trainers. The programme follows me and Tony Bertone whilst we were at PUMA, repositioning the brand via music and fashion.

Do Lectures

DO Lectures is an encouragement network for the creative underdog. The goal is to inspire and help people reach their potential. howies hired my first agency, 15 Minutes, to promote the launch of this new idea about what festivals could be. 

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