If you’re creating a brand, looking to break a new market or increase your fanbase...that’s what I do.

I enable start-ups to take charge, assist well-established brands reconnecting with themselves, and guide growth and innovation.

But what I do best is create and grow a loyal and sincere following for brands I’m passionate about.

My approach is to connect to audiences on a more emotional and creative level through culture, stories, and ideas. 
 
I formalise this strategy in brand books, playbooks, and blueprints and create tools to amplify that relevance to a broader audience.
 
This helps brands scale with intent and purpose and win new fans —the best advocates a brand can have. 
 
It’s a strategy that’s worked for some of the world's most iconic and influential brands.
More about those, later.
 
Creating fans in new markets is a specialism with a particular focus on the USA.
 
As a recognised innovator in nomadic living  (yes, I spent ten years living out of a suitcase with only two pairs of socks), I have access to forty global audiences, an enviable professional footprint, network, and capsule wardrobe.

I work across diverse sectors, including health and wellness and the alcohol beverage industry, and am available as a long-and short-term freelance consultant.
 
Let's talk!

Highlights

“Sarah turns brands into culture.
Or is it the other way round?”
Louis Xavier Lewis-Smith
SAILOR JERRY RUM 

“A pioneer"
Terence Parris: Sports brands and diversity consultant PUMA

📍LONDON

Current clients:
Sweet Gwendoline French Gin (US)
Workers Whiskey (US)
Flotsam & Jetsam (US)
Whitehair Co. (UK)


Photograph by @wigworland