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How culture marketing creates sincere and loyal advocates for your brand. 

  • Seven years as Global Director of Culture.

  • From 5k cases to 41k cases in 4 years in Australia alone. 

  • Established audiences in 40 global countries. 


Want to create the building blocks to success from brand vision to brand launch?

  • Sales up 150% 

  • 14,553 bottles sold in 12 months

  • 813 points of distribution, including Michelin Star restaurants 

  • Social media engagement rate of 5% (average is 0.47%)

Been pushing a project around a table for months? 

How a roadmap and launch date will (finally) get your vision out of the door.

  • Launched on time and to budget in NYC.


I was part of the team responsible for PUMA's resurgence by repositioning it via fashion, music and entertainment as part of a small international team.

  • I was the Global Head of Entertainment at PUMA International for five years.

  • This work saw PUMA’s net earnings spike by 43.5% to more than $343.5 million.

How do brand and community guidelines deliver across-the-board growth six months ahead of schedule?

  • 25% sales increase.

  • Instagram followers are up 100%  


Create growth in new markets with a unified and consistent launch strategy.

  • Program activated in 4 USA markets. 


Pull together a crack team of experts to release a beer in Manchester?

The essence of a brand’s product offering is made relevant and desirable to discerning, influential target consumer groups.

  • Delivered an ROI x16 with a media value of £1.6m.


Aligning the credentials of a premium French Gin with the brand’s fetish inspiration—a sensory deprivation experience.


“It’s FANTASTIC! Love love loOOOVE the audio you wrote and performed! The experience in its entirety is nestled in that rare / tough-to-reach sweet spot where art and advertising meet. Really good.”


Creating an authentic brand voice for Sweet Gwendoline French Gin's social media captions.

  • Shareable content that helped grow the Instagram account from zero to 6k in the first year.


I was the Guest Editor of the modernist magazine issue 31 —the flagship product of the modernist society.

  • 12 guest writers, including Wayne Hemingway. 

  • 1000+ words each.

  • Patrons include Johnny Marr and Johnathan Meades.


what clients and colleagues say


Louis Xavier Lewis-Smith

Former Global Brand Ambassador at Sailor Jerry Rum.


“Sarah turns brands into culture. Or is it the other way round?”




Worked together at Sailor Jerry Rum.

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