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MY WORK SPEAKS FOR ITSELF

Case studies

A selection of case studies from diverse premium brands, fusing insight and best practice for all sectors. My clients benefit from accountable, bespoke solutions that deliver cost-effective brand equity and growth.

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Please do get in touch if you would like to see case studies relevant to your brand or project.

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How culture marketing creates sincere and loyal advocates for your brand. 

  • Seven years Global Director of Culture

  • From 5k cases to 41k cases in 4 years in Australia alone 

  • Established audiences in 40 global countries 

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Want to create the building blocks to success from brand vision to brand launch?

  • Distribution secured in focus markets in the USA

  • Top accounts selling 12 bottles a month 

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Been pushing a project around a table for months? 

How a roadmap and launch date will (finally) get your vision out of the door.

  • Launched on time and to budget in NYC

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Under the direction of Chairman & CEO Jochen Zeitz and reporting directly to the Global Brand Manager Antonio Bertone in Boston, I was part of the small International team responsible for PUMA's resurgence by repositioning it via fashion, music and entertainment. 

  • I was the Global Head of Entertainment at PUMA International for five years during this critical period.

  • This work saw PUMA’s net earnings spike by 43.5% to more than $343.5 million

How do brand and community guidelines deliver across-the-board growth six months ahead of schedule?

  • 25% sales increase

  • Instagram followers are up 100%  

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Create growth in new markets with a unified and consistent launch strategy.

  • Program activated in 4 USA markets 

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Pull together a crack team of experts to release a beer in Manchester?

The essence of a brand’s product offering is made relevant and desirable to discerning, influential target consumer groups.

  • Delivered an ROI x16 with a media value of £1.6m

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What clients and colleagues say

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Louis Xavier Lewis-Smith

Former Global Brand Ambassador at Sailor Jerry Rum.

 

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“Sarah turns brands into culture. Or is it the other way round?”

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Worked together at Sailor Jerry Rum.

A remote live-work pioneer with a base in London, a neighbourhood agency with global insight, and a Northern Londoner.

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Do get in touch if you're interested in finding out what I might be able to do for your brand.

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