MY WORK SPEAKS FOR ITSELF
A selection of case studies from diverse premium brands, fusing insight and best practice for all sectors. My clients benefit from accountable, bespoke solutions that deliver cost-effective brand equity and growth.
Please do get in touch if you would like to see case studies relevant to your brand or project.
Under the direction of Chairman & CEO Jochen Zeitz and reporting directly to the Global Brand Manager Antonio Bertone in Boston, I was part of the small International team responsible for PUMA's resurgence by repositioning it via fashion, music and entertainment.
I was the Global Head of Entertainment at PUMA International for five years during this critical period.
This work saw PUMA’s net earnings spike by 43.5% to more than $343.5 million