Ideas Make Manifestos
brand development by sarah feeney
MY WORK SPEAKS FOR ITSELF
I was part of the team responsible for PUMA's resurgence by repositioning it via fashion, music and entertainment as part of a small international team.
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I was the Global Head of Entertainment at PUMA International for five years.
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This work saw PUMA’s net earnings spike by 43.5% to more than $343.5 million.
Aligning the credentials of a premium French Gin with the brand’s fetish inspiration—a sensory deprivation experience.
“It’s FANTASTIC! Love love loOOOVE the audio you wrote and performed! The experience in its entirety is nestled in that rare / tough-to-reach sweet spot where art and advertising meet. Really good.”
Creating an authentic brand voice for Sweet Gwendoline French Gin's social media captions.
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Shareable content that helped grow the Instagram account from zero to 6k in the first year.
