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Case studies

A selection of case studies from diverse premium brands, fusing insight and best practice for all sectors. My clients benefit from accountable, bespoke solutions that deliver cost-effective brand equity and growth.

Please do get in touch if you would like to see case studies relevant to your brand or project.

How culture marketing creates sincere and loyal advocates for your brand. 

  • Seven years Global Director of Culture

  • From 5k cases to 41k cases in 4 years in Australia alone 

  • Established audiences in 40 global countries 


Want to create the building blocks to success from brand vision to brand launch?

  • Distribution secured in focus markets in the USA

  • Top accounts selling 12 bottles a month 


Been pushing a project around a table for months? 

How a roadmap and launch date will (finally) get your vision out of the door.

  • Launched on time and to budget in NYC


Under the direction of Chairman & CEO Jochen Zeitz and reporting directly to the Global Brand Manager Antonio Bertone in Boston, I was part of the small International team responsible for PUMA's resurgence by repositioning it via fashion, music and entertainment. 

  • I was the Global Head of Entertainment at PUMA International for five years during this critical period.

  • This work saw PUMA’s net earnings spike by 43.5% to more than $343.5 million

How do brand and community guidelines deliver across-the-board growth six months ahead of schedule?

  • 25% sales increase

  • Instagram followers are up 100%  


Create growth in new markets with a unified and consistent launch strategy.

  • Program activated in 4 USA markets 


Pull together a crack team of experts to release a beer in Manchester?

The essence of a brand’s product offering is made relevant and desirable to discerning, influential target consumer groups.

  • Delivered an ROI x16 with a media value of £1.6m


What clients and colleagues say


Louis Xavier Lewis-Smith

Former Global Brand Ambassador at Sailor Jerry Rum.


“Sarah turns brands into culture. Or is it the other way round?”




Worked together at Sailor Jerry Rum.

A remote live-work pioneer with a base in London, a neighbourhood agency with global insight, and a Northern Londoner.

Do get in touch if you're interested in finding out what I might be able to do for your brand.

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