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case study: guest editor for the modernist magazine

sarah_feeney_brand_marketing_consultant_london_guest_editor_case_study

I was the Guest Editor of the modernist magazine issue #33 JUNCTION

I brought the publishing theme to life whilst adhering to the brand personality.

The Brief

Nominate and explore a modernist theme based around the letter J for issue #33 of the modernist magazine. 

​Source, invite, and manage 12 guest writers, all writing 1000 x words each around the magazine theme.

The brief welcomed broad interpretations of the theme - figuratively or literally - so long as the subject matter interested fans of the modernist.

About the modernist magazine

the modernist magazine is the flagship product of the modernist society, a collection of 20th-century architecture and design enthusiasts.

Initially edited by the modernist society founders Jack Hale and Eddy Rhead, it now recruits guest editors who all bring their flavour and network, covering a diverse range of modernist subjects from the built environment to public conveniences.

The society's patrons are Johnny Marr and Jonathan Meades, writer, broadcaster, and Le Corbusier's Unite d'Habitation resident.

Sarah_feeney_brand_strategy_consultant_london_case_study_guest_editor
The Results

I chose the theme of Junction —the Junction between being in and out of favour, junctions with the establishment on one side and counter-culture on the other; spaces evolved from many cultural moments and junctions connecting where you're from, where you went, to where you've returned.

And, of course, the concrete sort.

High-caliber and industry-respected journalists such as Michael Holden and Stephen Beale contributed, as well as household names Wayne Hemingway and Chris Difford from the iconic band Squeeze.

The content was diverse, including Japanese Haiku, photo stories, architect's models, personal anecdotes, and academic pieces.

SAMPLE PAGES

 

Do get in touch if you're interested in finding out what I might be able to do for your brand.

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