Ideas Make Manifestos
brand development by sarah feeney
case study: guest editor for the modernist magazine
I was the Guest Editor of the modernist magazine issue #33 JUNCTION
I brought the publishing theme to life whilst adhering to the brand personality.
Nominate and explore a modernist theme based around the letter J for issue #33 of the modernist magazine.
​Source, invite, and manage 12 guest writers, all writing 1000 x words each around the magazine theme.
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The brief welcomed broad interpretations of the theme - figuratively or literally - so long as the subject matter interested fans of the modernist.
the modernist magazine is the flagship product of the modernist society, a collection of 20th-century architecture and design enthusiasts.
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Initially edited by the modernist society founders Jack Hale and Eddy Rhead, it now recruits guest editors who all bring their flavour and network, covering a diverse range of modernist subjects from the built environment to public conveniences.
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The society's patrons are Johnny Marr and Jonathan Meades, writer, broadcaster, and Le Corbusier's Unite d'Habitation resident.
I chose the theme of Junction —the Junction between being in and out of favour, junctions with the establishment on one side and counter-culture on the other; spaces evolved from many cultural moments and junctions connecting where you're from, where you went, to where you've returned.
And, of course, the concrete sort.
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High-caliber and industry-respected journalists such as Michael Holden and Stephen Beale contributed, as well as household names Wayne Hemingway and Chris Difford from the iconic band Squeeze.
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The content was diverse, including Japanese Haiku, photo stories, architect's models, personal anecdotes, and academic pieces.
SAMPLE PAGES