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case study: guest editor for the modernist magazine

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I was the Guest Editor of the modernist magazine issue #33 JUNCTION

I brought the publishing theme to life whilst adhering to the brand personality.

The Brief

Nominate and explore a modernist theme based around the letter J for issue #33 of the modernist magazine. 

​Source, invite, and manage 12 guest writers, all writing 1000 x words each around the magazine theme.

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The brief welcomed broad interpretations of the theme - figuratively or literally - so long as the subject matter interested fans of the modernist.

About the modernist magazine

the modernist magazine is the flagship product of the modernist society, a collection of 20th-century architecture and design enthusiasts.

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Initially edited by the modernist society founders Jack Hale and Eddy Rhead, it now recruits guest editors who all bring their flavour and network, covering a diverse range of modernist subjects from the built environment to public conveniences.

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The society's patrons are Johnny Marr and Jonathan Meades, writer, broadcaster, and Le Corbusier's Unite d'Habitation resident.

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The Results

I chose the theme of Junction —the Junction between being in and out of favour, junctions with the establishment on one side and counter-culture on the other; spaces evolved from many cultural moments and junctions connecting where you're from, where you went, to where you've returned.

And, of course, the concrete sort.

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High-caliber and industry-respected journalists such as Michael Holden and Stephen Beale contributed, as well as household names Wayne Hemingway and Chris Difford from the iconic band Squeeze.

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The content was diverse, including Japanese Haiku, photo stories, architect's models, personal anecdotes, and academic pieces.

SAMPLE PAGES

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Award-winning LONDON-based brand development studio with a bold approach to shape, transform and grow standout brands that ignite fan passion.
 

 

Brand consultant based in LONDON, specialising in strategic cultural branding and marketing

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© 2025 15 MINUTES LTD t/a IDEAS MAKE MANIFESTOS is a company registered in England and Wales. Company Number: 06038164

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