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WHAT I DO

My services provide the building blocks to shape, transform and grow consumer brands.

Storytelling
Intent and purpose
Aesthetics and tone
Ideas and innovation
Values
Relevance

I partner with thought leaders to provide results-driven solutions and advice. Together, we create actionable manifestos —the brand strategy, the approach behind how your brand shows up to fans. I tackle the tricky stuff: how to STAND OUT in a crowded market of incumbents, act sincerely, and I specialise in marketing without the “Marketing”.

 

I deliver highly creative solutions that are bespoke to each brand.

You work with me, not someone else. 

I work with like-minded mavericks, creatives, and innovators.

My methods have been delivering results for 25 years.

BRAND STRATEGY


Our work together begins with a brand workshop —an explorative and revealing process to help you articulate your brand and why you're doing it.

With that sorted, we can look at how you use that intent to grow without falling into the dreaded

“MARKETING TRAP”
 
—acting formulaically instead of having a more instinctive manifesto for YOUR brand.

The brand strategy needed always varies by brand; each brand has its conundrum, regardless of its size.

For example:

 

BRAND CONUNDRUMS I'VE HELPED SOLVE

 

The brand grew organically and didn't make sense as an organisation; fans struggled to navigate interactions, getting lost in silos. 

 

My favourite projects are post-rationalising brands to give them a formal framework for growth —without losing their organic, sincere feel. I'm an advocate for

 

"DOING SOMETHING BECAUSE YOU HAVE THE URGE TO DO IT, INVENTING THE REASON LATER."

 

As Tony Wilson once said.

 

I also work with brands after they've been through the

 

CULT TO COOL TO COMMERCIAL LIFE CYCLE.

 

The strategy here is to reconnect with the brand's original intent and core fans whose support keeps things credible no matter how large the brand becomes.

 

And I've worked with brands that lost the additional value they brought to people's lives—they stopped introducing fans to the new and exciting stuff. The fans got bored.

So we introduced fans to something unexpected they didn't know they would like.

 

This made them sit up and retake notice.

The most common issue I  fix is start-up brands who have so much to say and feel so compelled to say it that they end up saying nothing at all.

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