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THE IMM MANIFESTO!
brand essence
ideas make manifestos!
brand purpose
ideas, intent and no BS!
To work with thought leaders to start, shape and grow brands that STAND OUT
brand inspiration
"Doing something because you have the urge to do it, inventing the reason later."
Tony Wilson, Factory Records.
brand vision
A world of credible and honest brands driven by instinct, ideas and intent attracting sincere and loyal fans.
brand mission
Create a clear path to success by identifying the spark that creates a brand, and understanding how to use that spark to grow.
guiding principles
BE SINCERE
Own the real reason behind doing what you do something because it feels right for your brand —because that's the spark that no one else can copy.
BE BOLD
compulsion and intent
BE INNOVATIVE
BE INSTINCTIVE HONEST
brand tone of voice
Motivational / Questioning / xx
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